Abstract
It has been suggested that particle physics has reached the "dawn of the post-naturalness era." I provide an explanation of the current shift in particle physicists' attitude towards naturalness. I argue that the naturalness principle was perceived to be supported by the theories it has inspired. The potential coherence between major beyond the Standard Model (BSM) proposals and the naturalness principle led to an increasing degree of credibility of the principle among particle physicists. The absence of new physics at the Large Hadron Collider (LHC) has undermined the potential coherence and has led to the principle's loss of significance.
